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Wrapping Up 2024

A visually dynamic, high-impact year-in-review campaign blending /branding, data storytelling, and marketing strategy.

Challenge


Create a visually engaging, high-impact design for Verve’s end-of-year marketing campaign, inspired by Spotify Wrapped. The branding needed to feel aligned with Verve’s identity yet entirely new, ensuring it stood out while remaining recognisable.


Approach


  • Developed a unique visual identity that balanced Verve’s branding with a fresh, dynamic aesthetic.

  • Designed social media assets, including carousels, to drive engagement and maximise shareability.

  • Created a visually engaging, responsive newsletter that wrapped up the year’s highlights in a bold, compelling format.


Result


  • Successfully established a distinct yet brand-aligned visual style for the campaign.

  • Increased engagement across Verve’s social media platforms with carousel posts.

  • Delivered an end-of-year newsletter that resonated with Verve’s audience, maintaining high open and click-through rates.

Design in Action

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